TAG Heuer is back again with an overpriced Android Wear Smartwatch

TAG Heuer is a Switzerland-based company which is well known for crafting highly innovative and irresistible timepieces. Two years ago TAG Heuer entered into the smartwatch market by releasing a most expensive Android Wear device with a price tag of $1,800. Now they are back again with TAG Heuer Connected Modular 45, this time in collaboration with Intel and Google.

TAG Heuer lets you customize the watch face in 4,000 different ways to suit your style. Not only the watch modules are interchangeable but also pretty much every part of the watch like buckles, straps, and lugs as well. The watch module comes in either silver or black, while the bracelets, horns, and buckles come in a slew of different colors.

The watch can be dismantled and reassembled easily with bare hands, but it does require a little bit of subtlety. TAG Heuer Connected Modular 45 features a 1.39-inch AMOLED display with a 2.5mm scratch-resistant sapphire cover glass laminated on top of it. The watch boasts an all-metal body with all the cutting-edge features buried inside; in spite of its metal design TAG managed to include the NFC functionality.

Modular 45 runs Android Wear 2.0 and is powered by an Intel Atom Processor Z34XX aided with 512MB of RAM. Sensors include Accelerometer, gyroscope, tilt detection sensor, microphone, vibrations/haptics engine, ambient light sensor, GPS, NFC payment. Unlike LG Watch Sport, Modular 45 doesn’t include LTE or a heart rate monitor.

When the engine inside the watch gets antiquated, you can swap out the module and replace it with a mechanical one. It’s 13.2mm thick, less than most of the smartwatches offered by other manufacturers. With a 410mAh battery packed in, Modular 45 renders upto 25+ hours of battery life.

Notably, Intel is developing its own assistant, and it will appear on this watch in the near future followed by the watch’s launch. Priced at $1,600, TAG Heuer Connected Modular 45 might be a hard sell to most.

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