UC Browser – world’s leading mobile browser and a content platform from the Alibaba Digital Media and Entertainment Group, is one of the must-have apps for a smartphone user in India.UC has been present in the Indian market since 2009 and has steadfastly gained users’ trust and reputation in the local market with its high-quality product experience.
As per StatCounter, UC Browser is the No. 1 third-party mobile browser in the world and reaches 430 million Monthly Active Users globally. It boasts of over 130million monthly users in India and Indonesia alone.The browser has a strong reputation for fast downloading and traffic saving and is the first to introduce newsfeeds on its platform.With this, UC is fast transforming from a browser tool to a content platform.
Through innovative products and technologies, UC is building a healthy content ecosystem and actively helping content creators grow and realize their dreams. UC Browser now brings interesting, informative, valuable and diversified content across categories, servinga diversified audience base and eliminating the digital divide.
Smartphones have changed users’ terminal usage habits, providing more scenarios for content consumption while stimulating thedemand for content consumption. Entertainment is the largest category in mobile content consumption for Indian users on UC’s news feed platform. Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. Recent developments of mobile screens have fundamentally impacted traditional media and entertainment industry within the Indian market, gradually changing viewing habits of people. With the increasing popularity of smart devices and acceleration of network speeds, Indian users are gradually shifting from traditional media to digital media for content consumption. India’s growing middle class, a large population of millennials, increased economic growth prospects, as well as the development of digitization are some of the factors leading this trend. As the No.1 third-party mobile browser in the world, UC Browseraims to deliver enjoyable content and experience to millions of users. UC has successfully partnered with multiple movies including Zero, Kedarnath, Uri: The Surgical Strike,Batti Gul Meter Chalu and Baazaar in the recent past.
For our cricket-crazy nation, UC has launched a live broadcast of cricket-related content on its platform. Besides, as a user-oriented content platform, UC has excelled in providing specialized curated content for its users. The announcement of Sehwag and Clarke as WeShare channel spokesperson comes as part of UC’s content strategy for the Indian market, in line with its promise to generate rich and enjoyable localized content via short videos, memes, GIFs and more.
UC Browser never stops perfecting the user experience. There are more features added recently such as the rewarding UC Center, Trendy Status and Sticker. Users even win rewards through some daily actions like searching and reading on UC Browser. Funny Status videos can be downloaded and shared with friends while the Sticker makes conversations easy and fun.
In 2019, UC promises to optimize its production tools and technology, empowering its users with the right to enjoy the information and create content.With new features and new content being added on a daily basis, UC Browser is a must-have app for 2019.